A Study On Globacom Limited Marketing Essay

A Study On Globacom Limited Marketing Essay Nigeria’s mobile telecommunication industry started in 2001, with the launch of Global System of Mobile Communication (GSM). Since then, Nigeria has emerged as the fasting growing Telecommunications economies in the Africa, and third in the world, after China and Brazil (Aneke, 2009). Globacom is one of the biggest telecommunication companies in Nigeria, It is the only Telecommunication company amongst the top 4 GSM providers, to be have originated from Nigeria. Not only is Globacom a proudly Nigerian company, it has successfully been targeted as the pace setter (based on innovations) of the telecommunications industry in Nigeria (Ochai, 2009 ). Since its launched in 2002, and started its operations in August 2003, it was the first mobile phone service provider to offer per second billing in Nigeria. This gave Globacom a great competitive advantage, has other mobile operators were only offering per minute billing (Ochai, 2009). The next paragraph looks at the background of Gl obacom, to understand how it started, and see how far it has gone since its inception. Background of Globacom Globacom was launched in 2002 by Nigerian business tycoon / billionaire Dr Mike Adenuga, who is already successfully in the oil industry, with Conoil plc and the banking industry with Equatorial Trust bank (ETB). It started operations in August 2003 by offering both per second and per minute billing. Being the first in Nigeria to offer per second billings, people gradually started swapping their SIMS to Globacom SIMS as the per second billing was seen as a cheaper option. Globacom started to grow and gain market share, just one year after it started operations, it has gained 25% market share in the telecommunications industry. The next paragraph is the Globacom Vision, now that its background has been analysis, it is necessary to see where it plans to go. (check for definition of vision and adjust this part and the beginning of the next) Globacom’s Vision Globacomâ₠¬â„¢s vision is building Africa’s biggest and best Telecommunications network (www.gloworld.com ). This is a big dream for a company that started just six years ago. So far they are aiming towards achieving their goal by being continuously innovative and being one of the best telecommunication services providers in Nigeria. Globacom is now present in Nigeria, Cà ´te d’Ivoire, Benin republic and Ghana (www.gloworld.com). Now that the vision is known, the subsequent chapter analysises the Globacom strategies so far in the bid to realise its vision. Key strategies: creating a competitive positioning Market target Globacom Limited’s market target is the generation X and Generation Y of the Nigerian and African population, based on the type of products and services they offer. They have continued to offer services that would appeal to this target Audience. The products and services includes free Globacom to Globacom midnight, free MMS, and lots more. Globacom Limit ed has also targeted the average and below average citizen they constitute majority of the Africa population and they have done this by reducing their pricing, which makes their products and services more appealing to them. Cost leadership

Taxation essay Example | Topics and Well Written Essays - 1500 words

Taxation - Essay Example In recent time different type of taxation function differently and it explain their reason for resource allocation, income distribution and aggregate demand in the economy. According to Modern Monetary Theory, taxation is a necessary tool used in controlling the amount of money in the economy. Taxation ensured that government spending is done while checking on the increase in inflation. Government spending increases the supply of money and boosts the countries spending in the short run. Taxations of the spending ensure that it reduces the supply of money and thus reduces inflations in the long run. Through taxation the governments ‘does eat the cake and have it.’ Public expenditure ensures people are provided the necessary services and at the same time government collect revenue out of money paid in completion of its projects. All forms of taxations are believed to have an impact on the allocation of resources with except of poll tax. Taxation changes the relative prices of goods and services making both producers and consumers adjust accordingly whenever there are changes in taxations (The principles of Taxation). Therefore, government taxes producers in specific economic sectors to discourage the inefficiency. For example, the increase in alcohol beverages taxation is ensured to discourage on the consumption of alcohol in the economy. According to the U.K government, the consumption of alcohol reduces the productivity of the people which in turn reduces the countries incomes. In an economy, there are public and private goods. Moreover, the production of these goods results to production of externalities as byproducts. The production process can produce negative and positive externality, and it is the function of government to control on the production of the negative externality. This reason gives the government power to use the power of taxation to minimize or remedies the

REFLECTION ON TRANSITION ACTIVITIES Essay Example | Topics and Well Written Essays - 2750 words

REFLECTION ON TRANSITION ACTIVITIES - Essay Example The program aims to improve lifestyle of diabetic patients and learn the various perspectives on the management of diabetes more effectively. In this regard, the essay aims to proffer my personal reflection on the specific transition activity focusing on diabetic management. In the process, an examination of the learning modules would provide ample information on areas where evidence contradicts reality. As such, the discourse would reveal how the transition activities have contributed towards the honing of personal and professional skills. An assessment of these skills through the transition activity would enable me to gauge specific areas which need to be improved and enhanced. Finally, the reflection would reveal specific scenarios to support the contentions in the essay. The diabetes management program at Lakeside Medical Center clearly outlined the following learning objectives, to wit: classification of Diabetes Mellitus, Insulin Therapy, Management of Newly Diagnosed, and the Science of Nutrition, among others. I attended four (4) sessions specifically detailed as follows: The first session was learning about â€Å"What is Diabetes (exploring diabetes, lifestyle, etc.). The second session focused on carbohydrates (CARB) awareness including the amount and types of carbohydrates. The third session detailed reading and understanding food labels. Finally, the fourth session discussed possible short term and long term complications of diabetes and understanding medication and health profile. From the modules, I learned that nursing care for diabetes encompasses a combination of glucose monitoring, specialized diet, regular exercise and proper medications. Since diabetes is considered a chronic illness, patients diagnosed with the disease must be made aware that the responsibility and accountability of daily management of one’s illness is the patient himself. The

Meet The World :: Japan Japanese Culture Cultural Essays

Meet The World Have you stayed in other countries or met the people who have different cultures from yours? Yes, I have. I stayed in England for a year, and I have been living in the U.S for seven months. I went to two different English schools when I was in England. All students were of course from outside of England. Most of them were from Europe which is Spain, Italy and so on. Others were from the Far East like Korea, Thailand and Japan. I even met a few people who are sons of millionaires from East Asia such as Saudi Arabia and Jordan. When I was in Chicago, I met people who were from Korea, China and Mexico. As you know, I met English and American people as well. I also made friends who were from other countries like Argentina, Brazil and all over the world. In addition, I experienced and learned lots of things from their cultures. Some cultures are totally different from my culture. They sometimes made me surprised, and I realize that I will never get accustomed to them. On the other hand, t he other cultures are very important for everyone to understand. To meet many people and to experience different cultures is how my life and my way of thinking have greatly changed. I think you might feel like traveling other countries! First of all, what I felt when I met people was they were very casual when communicating with other people. Their actions seemed to lazy to me though. For example, I saw them in my class in the U.S. Students eat snacks, drink juice, and put their legs on the desk during the class! They go out of a classroom without asking the teacher. It was my first culture shock. In Japan, we have to respect teachers, so we must not drink, eat, or put legs on desks. We do not learn such things. In contrast, we have already known good manners. My second example is, people especially Europeans hug, kiss cheeks and shake hands. When I first went to England, I was a high school student. I was so nervous when I had to hug and kiss men! But I got used to doing that soon. Besides, I noticed that most of Europeans kiss twice to each cheek, but Swiss people kiss three times. To shake hands became a custom among the young Japanese.

National Westminster Bank Essay

Q1. Analyse the customer contact process during the account opening procedure. What aspects of the branch’s operation impact on each stage? From analysing the branch’s operation it is clear to see which parts of the banks operation impacts each stage of the account opening procedure. Firstly the customer arrives into the bank, usually customers go to the cashiers section, they are then referred over to the enquiries counter, where they are greeted by enquiry personnel who find out which of the banks service the customer requires. If the customer wishes to open a new account, a member of the records staff comes to administer the account opening procedure. It is the records staff who deals mostly with new customers. The records staff must to have a good basic knowledge of all the banks operations to be able to advise the new customer which account is best suited for them. They must find out if the customer wishes to invest money or if they wish to avail of the banks credit facilities. The records staff would not have an in depth knowledge of the investments available to new customers so more often than not a member of the investment section is called over to advise the new customer. Read more:  Banker’s Draft Natwest For credit facilities, the new customer is referred to the lending section for processing, as this operation is outside the record section staff jurisdiction. Once they account type has been established, the â€Å"formalities† begin (processing of customer details). Records staff go through forms to ensure that all key information has been gathered. This is probably the longest part of the account opening procedure with the customer as a lot of details need to be processed. Once all the details have been gathered by the records staff, the direct customer contact finishes. Customer details are then passed onto the administrative section and the machine room to finalise the opening of a new account and the paper printing (cheque books, log books, ATM cards etc.) How the different operations interact upon the Records section: Q2. How would you improve the process? Once the bank identified their problems the set out an improvement plan. They key areas identified for improvement were identified: > Signage > Inexperienced Staff > Limited staff for rush hours > Uneven flow of walk-in customers at peak times From a recent survey customers identified the following problems: > Account opening forms were not properly explained > Bank’s standard account pack was not sent out to customers > Some customers waited more than the standard 9 days to receive cheque book and bank card > Customer personal details were recorded incorrectly > Staff seemed uninterested in the customers needs > Customers wouldn’t recommend the bank to others All of the above points were taken into account in the banks improvement plan. Firstly the signage issue was tackled. This issue was clearly a problem when we visited the bank, see fig.1 It was evident from this, that the enquiries desk wasn’t clearly noticeable or signposted. To eliminate the problem of new customers queuing at the cashier’s desk (adding to queue delays in the bank) new signage was positioned around the bank clearly highlighting where the new customers were to go. While it was unfeasible to move staff permanently from section to section, records staff who are generally young and junior members of staff could be temporarily move around each of the banks operations. This would add to their training knowledge and enable them to give more specialised advice to customers. By doing this staff will get to know each others jobs, they will become more confident in their work, giving the sense of importance to the banks operation. This increases staff motivation which reduces boredom as boredom leads to mistakes. To assess the overall performance of staff’s training and progress, the bank could introduce ‘mystery shoppers’, a member of staff from another of the banks branches comes to open an account, goes through the whole procedure and at the end evaluates the staffs performance, identifies areas for improvement etc. As it was, the cashiers would go for their lunch, and it was the job of the records section to cover the cashier positions during lunch. This however was the busiest period for new customers wishing to open accounts. During the lunchtime rush customers could feel they were been rushed, inevitably resulting in mistakes occurring. To deal with this issue, lunch time for the bank staff could be divided up more evenly. Only a set amount of cashiers go for lunch at any one time, these cashiers do not take their lunch until the first group comes back, this way there is always somebody covering the records section to deal with new potential customers if they arrive during the lunch time period. To ensure the records section were not over burdened by new customers during the lunch time period, a system of ‘appointment only’ during the lunch time rush was set up. This way the records section could easily deal with walk-in customers in the mornings and afternoons, and during lunch time they knew how many customers to expect and spend the required time needed with each customer opening an account. This way the customer feels more at ease and the records section staff do not feel under pressure and rushed, reducing the amount of mistakes made. Customers felt that the account opening forms were not properly explained to them. This issue was tackled by more staff training and the ‘mystery shopper’ also helped by giving feedback. This helps the junior staff in training to interpret the forms better and be much more capable of explaining the forms to customers. In terms of the bank’s standard account pack not been sent out to customers, the bank set up a system of having all the leaflets on hand so the member of staff dealing with the new customer could make up a package there and then to suit the customers needs. It was identified that some customers waited more than the standard 9 days to receive their cheque books or ATM cards. This waiting period was improved by a more clear line of communication set up between the records staff, administration staff and the machine room. This was also helped as now there were fewer mistakes and the records staff had more time to process the forms during the day as the ‘by appointment only’ and not having to cover the cashier positions fully during lunch had clearly freed up some extra time for them. To deal with the problem of customers personal details not been recorded properly, the customer was asked to fill in a form which clearly legible showing how to spell their name address etc. Once all the forms had been filled out, it was advised that the supervisor provided an extra check on the forms before they were sent for processing. To assist with the implementation of this system a sort of a Kanban system could be set up, â€Å"In-Kanban†, â€Å"Out-Kanban† this way everything was fully completed before it was sent for processing, and there would be no mix ups, on what was processed and what has to be processed. Also as part of this kanban system to finalise the last step, approval by the manager must be signed on the form. The problem of the customers feeling rushed was solved when the records section were released from other duties such as fully covering the cashiers during lunch. If all of the above points are implemented successfully, the bank will be back on track to a successful and complimentary word of mouth.

Censorship is Not an Effective Way to Protect Children Essay

Teachers suspended, radio and television personalities fired, authors disinvited to speaking events, all because their words, opinions or shows did not agree with what a handful of people consider appropriate. One would think these types of situations regarding censorship happened decades ago, not in a time now, where people pride themselves on having an open-mind and the ability of forward thinking. However, censorship still prevails in America today, and not only censorship of pornography or violence on television, but it seeps into our textbooks and classrooms too, all in the name of protecting the children. Many reasons exist for people to favor censorship, both by the government and in schools. These people may feel†¦show more content†¦(National Coalition Against Censorship) This means that the government censors what public schools can teach. According to the law, teachers can only to teach about contraceptives by telling of their failure rates. Teachers cannot answer a direct question from a student if it does not relate directly to the abstinence-only lifestyle. (National Coalition Against Censorship) This provides an unrealistic and dangerous curriculum in our public schools. Children should have access to material that will lead them to make better and healthier decisions about sex and material that will lead them into adulthood better prepared. Some school administrators, teachers, and parents do not make informed decisions when deciding what material students can access. They merely read a bad review or skim the pages of a book and decide it has unsuitable content. Ellen Hopkins, an author of the young adult series, Crank, notes that books like hers have a helpful storyline for young adults, but adults quickly to jump to conclusions that they contain inappropriate material. (Hopkins) Books based on touchy subjects like drug use and teen prostitution help teenagers who read them because they â€Å"show outcomes to choices, [and] offer unde rstanding.† (Hopkins) Although not all children suffer from these same situations, they might relate to them in one way or another,Show MoreRelatedInternet Censorship And Its Effect On Society1053 Words   |  5 PagesInternet Censorship is Detrimental to Society The Internet was designed to enable and facilitate communications with connected systems at the local, state, national and international levels. The United States Defense Advanced Research Projects Agency (DARPA) launched a research campaign to find effective ways to link computers to help the exchange of information. In the 1990s, the Internet took off and entered a growth phase which caused an increase in communications worldwide. DARPA did notRead MoreThe Censorship Of The Arts1173 Words   |  5 Pages Censorship In the Arts Innocence, purity, youth — qualities that society strives to protect. In order to safeguard these sanctities, society often employs censorship to combat vileness. Vileness embedded within the arts. Art has no limits, no boundaries, no rules. Art is undefinable. Therefore, art is easily considered to be the nesting grounds for defilement. Censorship is currently the preferred tool to cleanse this impurity. Censorship is â€Å"the suppression of words, images, or ideas that areRead MoreThe Internet Can Be A Dark And Dangerous Place1708 Words   |  7 Pagespeople were doing their needs via conventional ways, but now they are doing most of them via the Internet. As a result, that proves the amazing usages and benefits of the principle invention in modern life. Moreover, everything has affirmative and negative effects, and this also applies to the Internet. In addition, the Internet has been surge increasing of advantages that can result to obtain certain sources whether to gain knowledge as faster way or even to have enjoyment. On the other hand, thereRead MoreEssay on Internet Censorship1038 Words   |  5 PagesInternet Censorship You are at work and the phone rings. It is the school principal from the high school your daughter attends. He politely tells you that your daughter is being suspended from school and asks that you please come pick her up. After digging a little deeper, you find out that she is being punished for posting to the internet, a book report based writings of James Joyce. The reason for the suspension is not because the material was plagiarized, but because the content of the materialRead MoreEssay on Censorship of Film and Television646 Words   |  3 PagesCensorship of Film and Television What is Censorship? It is the practice of officially examining books, movies, film, etc., and suppressing unacceptable parts. Censorship usually takes place based on religious, moral, or personal reasons. In Film, censorship has taken many turns and it is continuing to encounter many conflicts. Broadcasting organizations along with the FCC (Federal Communications Center) and the AFA (American Family Association) are supposedly doing everything in their power toRead MoreCensorship from Obscene Material1066 Words   |  5 PagesCensorship From Obscene Material Today, in the 1990s, citizens in our society are being bombarded with obscene material from every direction. From the hate lyrics of Guns N Roses to the satanic lyrics of Montley Crue and Marilyn Manson to the sexually explicit graphical content of todays movies, the issue is how much society is going to permit and where we, as a society, should we draw the line. The freedom of speech has always been considered a right, but that doesnt mean that you canRead MoreEssay on Theme of Censorship in Bradburys Fahrenheit 4511669 Words   |  7 Pages Congress shall make no law...abridging the freedom of speech, or of the press (U.S. Constitution). Throughout the ages, censorship has shown up in various forms ranging from printed works to television and the Internet. It can have the positive effect of protecting children from things they are too immature to view, but it can also have negative effects. Censorship may even suppress new and different ideas, keeping them from being made public. It may also set limitations, which stifle the creativityRead MoreInternet Censorship And The Internet941 Words   |  4 Pagespoint that the need for a universal set of standards or code of conduct needs to be established or risk losing that freedom to government control in the form of Internet censorship. The arguments for and against Internet censorship are equally important and relevant. That is why it is important to remember that Internet censorship and surveillance is never justified, regardless of the issue it is meant to tackle. The arguments regarding this issue range from social issues, like stopping the distributionRead MoreEssay on Music Censorship1049 Words   |  5 PagesMusic Censorship   Ã‚  Ã‚  Ã‚  Ã‚  Today, in the 1990s, citizens in our society are being bombarded with obscene material from every direction. From the hate lyrics of Guns N Roses to the satanic lyrics of Montley Crue and Marilyn Manson to the sexually explicit graphical content of todays movies, the issue is how much society is going to permit and where we, as a society, should we draw the line. The freedom of speech has always been considered a right, but that doesnt mean that you can shout, FireRead More Should the Internet be Censored? Essay1062 Words   |  5 Pagesbecause it has material, especially pornography, which can and will be offensive to others. But not everybody agrees with that. The censorship of the Internet is still a very controversial issue, and people all over the world debate whether or not this is a case against free speech. While Morgan states that by censoring the Internet we’ll be protecting ourselves and our children, Mr. Jeffrey Pollock, a Republican from Oregon who used to think the same, recently changed his mind when he found out that his

Defining the Concept of Revolution - 804 Words

Revolution Revolutions are events that consists of so many different struggles, challenges, bloodshed, complications as well as victory. Revolution refers to a fundamental change in power or governmental structures thats takes place in a comparatively short period of time. Revolutions have been taking place throughout most of human history. Many of these revolutions have its simmilarites and differences. This essay will focus on the Russian Revolution with the help of discussing two theoretical revolutionary approaches by Marx and Max Weber. Karl Marx is a well-known philospher who paired up with another influential philosopher Friedrich Engles, they then created and deveolped on theories of capitalism, socialism and historical change. The most influential theories were later published in the Communist Manifesto (1848) and the Das Kapital(1867). Marxs thoeries and ideas were not only strong, significant but to some extent was vey controversial which led him to be exiled to Germany. Marx said that history is basically about the struggle between classes for dominance. stating that The history of all hitherto existing society is the of class struggles. The social relations of production involve different classes. The basic determinant of ones class is ones relationship to the means of production. So in any historical period dominant and subservient classes can be identified . Inquality in wealth and pwer was of fundamental moral concern to Marx. SomeShow MoreRelatedDefining the Concept of Revolution1950 Words   |  8 PagesRecent theorists have put forward their definition of a revolution but there does not seem to be a clear concise description. Do protests or demonstrations, the toppling of a president, uprisings and changes in government constitute a revolution? I will explore these different approaches from the theorists and then show which I believe to be a ‘successful revolution’ going back as far as the French Revolution. Revolution refers to a central change in power or governmental structure that takes placeRead MoreA Social Perspective On Class Society1081 Words   |  5 Pagessociety, the underlying social issues in regards to members of a specific class; the concealed feelings of the lower class in relation to their social standing within society, consequently forms a class consciousness therefore determining a social revolution. Marxism being a conflict theory primarily focuses on class and its meaning within society. Having read historiographies around this topic, it has also compelled me to reflect upon what the theory advocates; why a society that embodies classes willRead MoreThe Declaration Of Rights Of Women And A Public Speech By Frederick Douglass933 Words   |  4 PagesThe French Revolution produced many changes both in France and in Europe as a whole. The most evident change brought by the French Revolution was the move from absolutism to republicanism that represents a shift towar ds democracy. The Declaration of the Rights of Man and Citizen, which was announced in 1789, was arguably the foundations of the human rights and many constitutions in democratic countries like the Britain and America. The concept is based on the â€Å"natural rights† that were establishedRead MoreThe Enlightenment Era Of 1620 And 1789910 Words   |  4 Pagesbooks, scientific discovery and revolution. The Enlightenment Era directly influenced the French and the American revolutions which respectively led to the peak of its influence and its decline. More importantly, the Enlightenment paved way for what came to be referred to as Romanticism in the 19th century (Wade 155). The 17th century pioneers included the Frenchman Renee Descartes and, Englishmen Thomas Hobbes and Francis Bacon. Nevertheless, the French revolution was greatly influenced by the worksRead MoreComparing Lenin s Manuscript, State And Revolution871 Words   |  4 Pages Lenin’s manuscript, State and Revolution, was written during the first inter-imperialist war and published on the eve of the Russian Revolution. This text can be seen as crucial to the socialist movement and the shift of 20th century Russian ideology. The whole of Lenin’s argument is a manifestation of Marx and Engels theories about the existence of the State and the role of government in society. State and Revolution is a purportedly theoretical reflection of how the State is an inherent tool forRead MoreThe Surrender Of Cornwallis At Yorktown988 Words   |  4 Pagesthe end of t he American Revolution but the start of new ideas and a new nation. The American Revolution opened the doors to ingenuity, new traditions, and freedom. The Revolution had an impact on the world around them and in the United States years after it ended. Kingdom of Matthias by Paul E. Johnson and Sean Wilentz explores the life of Elijah Pierson and Robert Mathews or Matthias. Elijah, Matthias and their clan were affected by the ideas that resulted from the revolution including freedom of religionRead MoreBureaucracy1409 Words   |  6 Pagesused. In the strict bureaucratic organization, the monocratic points raised are as follows: ⠝â€" Strict subordination ⠝â€" File knowledge ⠝â€" Certainty ⠝â€" Reduction of friction, material costs. Weber put forward the ideal concept for bureaucracy. He says that bureaucracy is characterised by the hierarchy of labours which is followed by precise rules and regulations. These rules are applied by business professionals who work part time or fulltime in an organization and whoRead MoreCriminology And The Social Theory Essay1726 Words   |  7 Pagesto look at criminal behaviour in a micro sense as ‘an intricate understanding of crime initiates thorough conceptualisation of people and wider society in relation to crime.’ Due to the nature of criminology as a study, there comes a problem with defining what crime itself is. The ‘father of criminology’ Lombroso was recognised as having a stream of thought known as ‘The Lombrosian Project’. This method of approach highlighted the need to examine characteristics of ‘criminals’ and ‘non-criminals’Read MoreHistorical Analysis of The Industrial Revolution 1006 Words   |  5 Pages The Industrial Revolution was one of the most impactful eras in the history of the world. It changed the way we worked, lived, owned, and generally thought. With advent of economic philosophies like capitalism and communism, the way we worked and lived was written down and itemized, and western civilization was never the same. The concepts of jobs, urbanization, and credit might have allowed the world to progress into a veritable economical ecosystem, defining our modern definition of living, butRead MoreThe Era Of The 19th Cent ury1135 Words   |  5 PagesEurope faced an era of revolutions at the wake of the nineteenth century. Long-standing empires, which had traditionally controlled most of the world –including the Spanish, Chinese, French, and Holy Roman Empires –, collapsed at the beginning of the century, allowing the British Empire to rise to power and establish dominance over a fifth of the Earth’s surface. This political revolution was coupled with the industrial revolution. New manufacturing processes called for large industrial factories